RE6003 Modern Marketing Essentials

Instructor: Don Caplan

RE6003 Modern Marketing Essentials

Instructor: Don Caplan

In this course, you will develop skills necessary for choosing, providing and communicating value while recognizing the complexities and interdependencies involved in today’s business environment. Specifically, students will develop an appreciation for the analytical and strategic decision-making skills necessary to prepare a marketing plan for an organization or an entrepreneurial venture. At the end of this course, you will be able to: Describe the process by which products/services are planned, priced, promoted and distributed for the benefit of the consumer and society; Articulate the relationship of marketing as a key element of a socially responsible and ethical organization strategy; Express and use key marketing vocabulary, knowledge and theoretical perspectives; Articulate insights into the customer value creation process in identifying creative and competitive customer solutions, and; Explain principles of sustainable marketing in a global context. There are no recommended pre-requisites for this course.

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